Sökning: "sponsor-stadium fit"

Hittade 1 uppsats innehållade orden sponsor-stadium fit.

  1. 1. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Alberto Cordenons; Georgi Stoimenov; [2017]
    Nyckelord :trade-off; topophilia; coping mechanism; anchoring theory; resistance triggers; authenticity; corporate sponsorship; naming rights; Stadium branding; sponsor-stadium fit; Business and Economics;

    Sammanfattning : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. LÄS MER