Sökning: "sponsor-stadium fit"
Hittade 1 uppsats innehållade orden sponsor-stadium fit.
1. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. LÄS MER
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