Sökning: "sponsor"

Visar resultat 1 - 5 av 200 uppsatser innehållade ordet sponsor.

  1. 1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  3. 2. Family reunification as a Swedish citizen sponsor : A case study of intimate citizenship and mixed-status families

    Magister-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Amanda Tydesjö; [2023]
    Nyckelord :Migration; Mixed-status family; Intimate citizenship; Intersectionality; Belongingness;

    Sammanfattning : Global migration has increased the number of binational, mixed-status families that encounter family reunification processes and restrictive migration law. However, limited research exists on how the citizen partner in such family constellations is affected by the phenomenon. LÄS MER

  4. 3. Success Determinants of Nordic Tender Offers

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Andrei Shakolin; Oleksandr Mliievskyi; [2023]
    Nyckelord :Tender Offer; Takeover; M A; Bid Premium; Nordic;

    Sammanfattning : The study of 180 tender offers occurred between 2009 and 2023 tests how a set of specific factors affects the probability of the successful completion of the tender offer and compares the results with the industry views on the topic. The study shows that the probability of success of the tender offer is increased with bid premium size and irrevocable commitments, while factors like due diligence condition and entering the process as an interloper negatively affect the probability of success of the bid. LÄS MER

  5. 4. Arbetet utanför de kritade linjerna : En kartläggning av Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Arvid Jarmstad; Albin Larsson; [2023]
    Nyckelord :Sponsorship; Relationship marketing; Brand Equity; Exposure; Corporate social responsibility; Sporting performance; Supporters; Sponsorer; Relationsmarknadsföring; Brand Equity; Exponering; Corporate social responsibility; Sportslig prestation; Supportrar;

    Sammanfattning : Syftet med studien är att kartlägga hur corporate social responsibility, sportsliga prestationer och supportrar påverkar Allsvenska herrfotbollsklubbars relationsmarknadsföring gentemot sponsorer. Fotboll är den största sporten i Sverige och sponsorer är en viktig inkomstkälla för svenska fotbollsklubbar. LÄS MER

  7. 5. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    Magister-uppsats,

    Författare :Antonio Crnoja; Jesper Grandell; [2023]
    Nyckelord :congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Sammanfattning : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). LÄS MER