Sökning: "sponsorship communication at entertainment events"

Hittade 1 uppsats innehållade orden sponsorship communication at entertainment events.

  1. 1. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
    Nyckelord :Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

    Sammanfattning : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. LÄS MER