Sökning: "sport investments"
Visar resultat 1 - 5 av 25 uppsatser innehållade orden sport investments.
1. Saudiarabien - Fotbollens nya Mecka : En kvalitativ textanalys av svensk och saudisk sportjournalistik
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Football is the world's most practiced sport. Historically, countries worldwide have employed the positive attributes of sports as a means of propaganda to present a more favorable image of their nation to a global audience. Recently, countries such as Russia, China, Qatar, and now Saudi Arabia have been accused of sportswashing. LÄS MER
2. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. LÄS MER
3. Sponsring, en marknadsföringsstrategi som inte utvärderas? : En kvalitativ studie om sponsringsarbeten och effektmätning
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Bakgrund: När idrotten kommersialiserades så blev markandsföringsverktyget sponsring en central strategi för att kommunicera med marknaden. Idag används strategin av företagen för att nå målsättningar som ligger utanför den dagliga verksamheten. De flesta företag har målsättningar med sponsring, även om målen skiljer sig åt. LÄS MER
4. Player Transfers in Sweden - How Swedish Men's Elite Football Clubs Manage Multiple Institutional Logics
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledningSammanfattning : Football has shifted from being a sport owned and played by the working class, to being the most commercialized sport in the world, with clubs buying players for hundreds of millions of Euros. In Sweden, this commercialization is affected by the 51%-rule, a rule stating that the members of a club have to own a majority of it. LÄS MER
5. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football
Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. LÄS MER