Sökning: "sport sponsorship business case"
Visar resultat 1 - 5 av 12 uppsatser innehållade orden sport sponsorship business case.
1. The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football
Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionenSammanfattning : Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. LÄS MER
2. From Champagne showers to the back of the grid: A case study of Williams Racing
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. LÄS MER
3. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. LÄS MER
4. Sport Sponsorship : Managing the relationship between a sponsor and a sponsee
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however, the relationship between the sponsor and the sponsee is difficult to understand due to the lack oftheoretical and managerial implications of the area. LÄS MER
5. Intersport and their sponsored events - A case study of sponsorship relations
Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The aim of this thesis is to investigate and reflect about the different sponsorship relations between a Swedish sports retailer and their sponsored events. My case for this thesis is the brand Intersport and I am investigating the phenomena sponsorship and their different sponsorship relations and in this case in relation to sport events. LÄS MER