Sökning: "spreadable media"

Hittade 4 uppsatser innehållade orden spreadable media.

  1. 1. Samspelet

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Viktor Kihlberg; Philip Carabi; [2019]
    Nyckelord :Samskapande av varumärkesmening; varumärkesgemenskap; varumärkesfans samskapande; Twitter; strategisk kommunikation; digitala medier; AS Roma; varumärkeskommunikation; Brand meaning co creation; brand community; brand fans; brand co-creation; strategic communication; digital media; brand management; brand communication.; Social Sciences;

    Sammanfattning : The rise of social media has enabled brands to communicate with their customers in new ways. A growing phenomenon within brand communication is the opportunity for consumers to co-create meaning for the brand. The basis for this study was the simplified view of co-creation in the field of research. LÄS MER

  3. 2. Digital Content Creation in 2018: A Study for Non-Profit Organizations and Social Actors

    Master-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Simone Staack Hedelund; [2018]
    Nyckelord :Media and Communication; Digital Content; Spreadable Media; Non-profit organizations; New Power;

    Sammanfattning : This study explores the phenomenon of new power as a framework for empowerment for non-profit organizations. The concept is coined by social entrepreneurs Henry Timms and Jeremy Heimans in their book New Power (2018), and the aim is to investigate the effects of new media today through analysis of twelve media actors experiences of working in the creative industries. LÄS MER

  4. 3. Deltagarkultur i en filterbubbla : En innehållsanalys av nätsamhället Twitch.tv's externa kommunikation.

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Michael Johansson; [2016]
    Nyckelord :filter bubble; participatory culture; social media; Twitch; Twitch.tv; marketing communications; discourse analysis; content analysis; identification; spreadable media; gaming culture; filterbubbla; deltagarkultur; sociala medier; Twitch; Twitch.tv; marknadskommunikation; diskursanalys; innehållsanalys; identifikation; spridbar media; spelkultur;

    Sammanfattning : Participatory culture inside a filter bubble – A content analysis of the network society Twitch.tv’s external communication. The aim of this essay was to study how user-generated content is being used and how it is presented by Twitch Interactive, Inc. LÄS MER

  5. 4. En hållbar balans - En studie kring hållbarhetskommunikation på det sociala nätverket Facebook

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kajsa Runnérus; Ellen Appeltofft; [2013]
    Nyckelord :Sustainability; Communication; Facebook; Brand Equity; Corporate Social Responsibility; Brand Value; IKEA; Spreadable Media; Transparency.; Social Sciences;

    Sammanfattning : Purpose: This thesis seeks to increase knowledge of the possibilities and difficulties that appears when sustainability communication is performed on the social network site Facebook. Methodology: By qualitative research we executed interviews with IKEA employees and performed text analyses on their current sustainability communication online. LÄS MER