Sökning: "stakeholder involvement strategy"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden stakeholder involvement strategy.

  1. 1. Corporate social responsibility communication in apparel retail industry

    Master-uppsats, SLU/Dept. of Forest Economics

    Författare :Natalie Saati; [2021]
    Nyckelord :apparel retail; CSR commitment; CSR communication; CSR communication strategy; CSR motives; institutional theory; legitimacy; sustainability; CSR; CSR engagemang; CSR kommunikation; CSR kommunikationsstrategier; CSR motiv; hållbarhet; institutionell teori; klädhandlare; legitimitet;

    Sammanfattning : The apparel industry is accused of being socially and environmentally irresponsible. Due to the growing awareness of the social and environmental impact caused by the apparel industry, stakeholders are increasingly vigilant and demand ethical corporate behavior. LÄS MER

  2. 2. The impact of CSR on brand equity: the moderating role of consumer involvement in CSR

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jiajun Wu; Wanying Huang; [2020]
    Nyckelord :Corporate social responsibility; Consumer-based brand equity; Consumer involvement; Signaling theory;

    Sammanfattning : While pursuing profits, modern firms begin to undertake corporate social responsibility (CSR). Different ways for firms to implement CSR have diverse impacts on consumer-based brand equity that reflects the meaning of the brand in consumers’ minds and is of considerable significance to corporate marketing strategy. LÄS MER

  3. 3. Corporate social responsibility communication : a case study of Oatly

    Master-uppsats, SLU/Dept. of Economics

    Författare :Alexandra Mendebaba; [2019]
    Nyckelord :code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

    Sammanfattning : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. LÄS MER

  4. 4. Democratic global environmental governance: An oxymoron or a matter of ideals? : A study of the United Nation’s 2030 Agenda for Sustainable Development

    Kandidat-uppsats, Linköpings universitet/Institutionen för tema; Linköpings universitet/Institutionen för tema

    Författare :Ema Lindén Glad; Joakim Nersing; [2019]
    Nyckelord :The 2030 Agenda for Sustainable Development; United Nations; sustainable development; transnational democracy; global environmental governance; typological content analysis; cosmopolitan democracy; deliberative democracy; stakeholder democracy;

    Sammanfattning : Today, one of the most compelling issues facing students of environmental politics is global environmental governance’s democratic legitimacy. Critics of multilateral and transnational sustainable development negotiations and implementations perceive these as democratically deficient, due to non-state actors deciding over nation-state politics. LÄS MER

  5. 5. Involving While Evolving: A case study of Alfa Laval’s internal CSR communication

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jenny Power; [2019]
    Nyckelord :CSR; Corporate Social Responsibility; Sustainability; UN Sustainable Development Goals; SDGs; Employee Awareness; Employee Involvement; Internal Communication; CSR Communication; Internal CSR Communication; Alfa Laval; Social Sciences;

    Sammanfattning : There is an increasing need for companies to showcase and communicate their Corporate Social Responsibility (CSR) initiatives to stakeholders, yet the majority of former research on CSR communication provides little insight into how CSR is communicated to internal stakeholders. This thesis aims to understand from an employee and managerial perspective how a Swedish CSR frontrunner communicates its CSR efforts to internal stakeholders and how the company uses internal CSR communication to involve its employees in CSR initiatives. LÄS MER