Sökning: "standardisation and adaptation."

Visar resultat 1 - 5 av 16 uppsatser innehållade orden standardisation and adaptation..

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Yulia Lindholm; [2022]
    Nyckelord :Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Sammanfattning : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. LÄS MER

  3. 2. Konsistensanpassning för personer med dysfagi: Översättning och kulturell anpassning av International Dysphagia Diet Standardisation Initiative (IDDSI)

    Magister-uppsats, Göteborgs universitet/Institutionen för neurovetenskap och fysiologi

    Författare :Sara Dahlström; Ida Henning; [2021-02-12]
    Nyckelord :IDDSI; dysfagi; översättning; konsistensanpassning; kulturell anpassning; IDDSI; dysphagia; translation; consistency modification; cultural adaptation;

    Sammanfattning : Sväljsvårigheter (dysfagi) uppskattas påverka 590 miljoner människor i världen. Konsistensanpassning av mat och/eller dryck är en vanlig intervention vid dysfagi. Föreliggande studie syftar till att översätta och kulturellt anpassa International Dysphagia Diet Standardisation Initiative (IDDSI) till svenska. LÄS MER

  4. 3. Effects of ISO certification on the performance of SMEs in Sweden in the context of Sustainable Development. Qualitative research with the focus on ISO 9000, 14000 and 26000

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Sofya Ignatenko; [2021]
    Nyckelord :Sustainable development; organisational theories; ESG reporting; CSR; ISO 9000; ISO 14000; ISO 26000.; Business and Economics;

    Sammanfattning : The issue that this study analyses is the assessment of the standardisation effects on SMEs. To address this problem, the purpose of the study was to explore the motivation of Swedish SMEs to acquire management standards introduced by ISO. To gather data, interviews with 3 Swedish SMEs were conducted. The interviews were transcribed and analysed. LÄS MER

  5. 4. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Anna Åkesson; [2020]
    Nyckelord :International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Sammanfattning : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. LÄS MER

  7. 5. Differences in the Perception of Brand Personality

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Liam Karlsson; Emmanuel Ero; [2018]
    Nyckelord :;

    Sammanfattning : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. LÄS MER