Sökning: "standardization marketing strategy"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden standardization marketing strategy.

1. 1. Vinna eller försvinna : Det västerländska lyxvarumärkets integration i Kina: digital marknadskommunikation och kulturella skillnader

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Daniella Sagun; [2022]
   Nyckelord :China; standardization; localization; international marketing; luxury brand;

   Sammanfattning : The paper studies cultural differences in marketing communication between the West and China, as well as how marketing communication differs between different Western luxury segments, in which extend luxury brands Louis Vuitton, BMW and Rolex use standardized or localized marketing strategies when integrating on digital platforms in China. The study draws attention to China as a unique phenomenon where great interest in luxury is mixed with new technology and strict political conventions. LÄS MER

3. 2. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Xiaoxi Hu; [2021-07-08]
   Nyckelord :VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Sammanfattning : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. LÄS MER

4. 3. Market Communication Strategy : A case study of IKEA

   Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Martina Alice Spinoglio; [2020]
   Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

   Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER

5. 4. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   Magister-uppsats, Högskolan i Gävle/Företagsekonomi

   Författare :Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Nyckelord :Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Sammanfattning : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. LÄS MER

7. 5. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Tyll Wuerfel; Ellen Weiler; [2016]
   Nyckelord :Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

   Sammanfattning : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). LÄS MER