Sökning: "starbucks company"

Hittade 5 uppsatser innehållade orden starbucks company.

  1. 1. To be canceled or not to be canceled -that's the question : En kvalitativ studie om Oatlys och Starbucks kriskommunikation efter deblivit canceled

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ania Kazanowska-Nunez; Levicia Newman; [2022]
    Nyckelord :Cancel culture; Ethical consumerism; Image repair theory; Oatly; Retorikanalys; Situational crisis communication theory; Starbucks; Woke-ism;

    Sammanfattning : During the last few years, Cancel culture became a significant part of the social mediaculture. The new phenomenon aims to call out people or companies that have acted in a wayt hat does not go with the values of the consumers, which leads to a canceling. LÄS MER

  3. 2. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    Magister-uppsats, Karlstads universitet/Avdelningen för företagsekonomi

    Författare :Uzezi Dia; [2015]
    Nyckelord :Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Sammanfattning : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. LÄS MER

  4. 3. Att göra en snygg entré - en fallstudie av Starbucks inträde på nationella marknader

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hanna Birgersson; Samuel Scherman Johansson; Julia Lidberg; [2012]
    Nyckelord :National barriers to entry; Entry modes; Licensing; Joint venture; Wholly owned subsidiary; Soft services; Starbucks; Business and Economics;

    Sammanfattning : Purpose: To investigate whether our case company's entry mode decisions can be understood and explained by existing literature on choice of entry modes and national barriers to entry. Methodogy:A case study has been chosen as the main research design; we investigate our case firm thoroughly. LÄS MER

  5. 4. The Recently University Graduated Employees' Experience with the Starbucks Brand in Thailand

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Jaruwan Thanasupanuvech; [2010]
    Nyckelord :Recently university graduated employees experience; Total perceived quality; Sensory system; Starbucks in Thailand;

    Sammanfattning : Strategic Question: How Starbucks should improve coffee business in order to reach more the recently university graduated employees in Thailand? Research Question: How the positive and negative experience of the recently university graduated employees with Starbucks brand in term of total perceived quality and sensory system? Purpose: The purpose of this research is to study the recently university graduated employees’ experience in Thailand by using total perceived quality and sensory system as the criteria to measure. Method: This research is mainly based on qualitative approach using interview method as primary data. LÄS MER

  7. 5. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Bo-Jacob Enquist; [2007]
    Nyckelord :Service Management; Sustainable business; Management Control;

    Sammanfattning : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. LÄS MER