Sökning: "start-up branding"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden start-up branding.

  1. 1. How to build a brand : Evoking the right emotions in audience perception

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Författare :Niklas Eriksson; [2022]
    Nyckelord :;

    Sammanfattning : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. LÄS MER

  3. 2. The survival of start-ups relies on its employees : A qualitative study about how start-ups can attract employees

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Amanda Bäck; Nelly Segerqvist; Anton Karlsson; [2022]
    Nyckelord :Characteristics of Start-ups; Employer Branding; Employee Attractiveness; Start-up Recruitment;

    Sammanfattning : Background: Start-ups foster economic development, create new jobs and generate economic value. However, most start-ups fail during the development phase. Generally, after five years 80% of the start-ups fail and need to shut down their business. A challenging task that start-ups need to overcome is the labour shortage within the industry. LÄS MER

  4. 3. Störst går inte alltid först - En kvalitativ undersökning om vad som attraherar nyutexaminerade studenter från topputbildningar inom ekonomi att arbeta på en start-up

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Martin Danckler; Olivia Hjelmstedt; [2019]
    Nyckelord :Start-up; Motivation; Psychological Contract; Employer Branding; Career Prospect;

    Sammanfattning : Through a qualitative study, this thesis aims to describe what attracts graduating business students from top universities to start-up companies. The thesis has been conducted with a total of 14 newly graduated students who are currently pursuing their career at start-ups. LÄS MER

  5. 4. Describing the brand identity of a start-up : A qualitative research

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Robert Steub; Takahiro Inaba; [2018]
    Nyckelord :Branding; Brand identity; start-up; brand personality; personality traits; brand culture; brand relationship;

    Sammanfattning : Background: Companies nowadays cannot differentiate efficiently enough through their products, therefore require strong brand identities. Especially start-up companies without fully developed products rely on the brand identity to communicate efficiently with its potential customers. LÄS MER

  7. 5. Städer som varumärken

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Valdrin Maloku; Shante Bedrosian; Tobias Wallander; [2017]
    Nyckelord :City Branding; Place Branding; Start-up companies; Stakeholders; Brands.; Business and Economics;

    Sammanfattning : Titel: Städer som varumärken Kurs: FEKH29 Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå, 15 högskolepoäng. Seminariedatum: 2017-06-02 Författare: Shante Bedrosian, Valdrin Maloku & Tobias Wallander. Handledare: Lars Carlman. Nyckelord: City Branding, Place Branding, Startup-företag, Intressenter, Varumärken. LÄS MER