Sökning: "stereotype gender roles"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden stereotype gender roles.

  1. 1. Ledarskap & Femininitet - En kvalitativ studie av tre kvinnor i chefspositioners syn på femininitet i relation till ledarstereotyper och det egna yrkesutövandet.

    Kandidat-uppsats, Lunds universitet/Sociologiska institutionen

    Författare :Elvira Lloyd; [2024]
    Nyckelord :Femininity; Leader stereotypes; Gender; Gender norms; Social Constructivism; Social Sciences;

    Sammanfattning : This study’s purpose was to examine how 3 female managers subjectively thought about and related to femininity in relation to their leadership role. The emphasis was put on how the respondent viewed perceptions about leadership as a socially constructed concept, upon gender norms and a traditionally masculine leadership stereotype, and if, and how, they themselves consider this to have affected the way they act and relate to femininity in their working environment. LÄS MER

  3. 2. Genus, makt och sexualitet : En genusteoretisk analys av fyra kristna podcasts inom den svenska pingströrelsen

    Uppsats för yrkesexamina på avancerad nivå, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Sara Ekstedt; [2023]
    Nyckelord :Gender; Pentecostal movement; gender roles; heteronormative sexuality; reproductive; podcasts;

    Sammanfattning : The reproduction of the gender system and gender hierarchies is a well-researched area in society. However, there is a lack of research on gender relations in Swedish churches, more specifically in the Pentecostal movement. LÄS MER

  4. 3. "Don't judge a book by its hair color!" : Iscensättningen av den stereotypa dumma blondinen via två filmer från 1950- och 2000-talet

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Linnea Andersson; [2023]
    Nyckelord :stereotypes; the dumb blonde; femininity; gender roles; identity; Cultural Sciences;

    Sammanfattning : The purpose of this essay is to examine and analyze two characters from two different movies, one from the 1950s and one from the 2000s. The primary focus is to analyze how the characters are portrayed and the connection with their performance as dumb blondes. LÄS MER

  5. 4. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
    Nyckelord :Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

    Sammanfattning : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. LÄS MER

  7. 5. Bad Guys and Nasty Women : En jämförelse mellan Amy Dunne och Jokern.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Frida Jaensson; Alma Nilsson; [2022]
    Nyckelord :Gender roles; Antagonist; Stereotype; Masculinity; Femininity; Semiotics.;

    Sammanfattning : The aim of this study was to examine the depiction of female versus male antagonists. A semiotic qualitative analysis was used to execute this with a gender perspective in order to analyze the societal structures that may be reflected in the characters in the form of stereotypical gender roles. And the reason behind this. LÄS MER