Sökning: "stina lönnkvist"

Hittade 2 uppsatser innehållade orden stina lönnkvist.

1. 1. Instagram Followers as Social Wealth: How having more vs less impact consumers' well-being and relationships

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Stina Lönnkvist; [2019]
   Nyckelord :Marketing; Consumer Behavior; Priming; Social Media; Instagram;

   Sammanfattning : In 2019, Instagram passed one billion monthly users worldwide, and an average US user spends 53 minutes per day on the application. Numerical constructs such as followers are clearly displayed on consumers' user accounts, communicating what can be interpreted as a form of social wealth. LÄS MER

3. 2. Finansbranschens guldgossar - Hur bilden av den idealanställde upprätthålls

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Stina Lönnkvist; Emma Nylöf; [2016]
   Nyckelord :Ideal Worker; Financial Industry; Masculinity; Organizational Culture; Gender;

   Sammanfattning : The financial industry is an area that has gained increased attention over the last decades, as well as research about the ideal worker image in white-collar industries. The situation with the unequal and undiversified financial industry, and the stereotypical ideal worker as a man whose life centers on his work, is still accurate today. LÄS MER