Sökning: "stockholm digital marknadsföring"
Visar resultat 1 - 5 av 139 uppsatser innehållade orden stockholm digital marknadsföring.
1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER
2. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER
3. The Rise of Digital Nomads
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This thesis aims to explore the risk, opportunities and methods that managers identify as critical when considering managing digital nomads in corporate structures. In order to present an understanding of the role trust plays in a remote work structure. LÄS MER
4. Behind the Stage
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Live music has recently been a popular topic of discussion as a consequence of COVID-19's influence and the exponential rise of digital alternatives to live music. Stockholm, as the third largest music exporter in the world, might be assumed to be culturally enriched with live music flourishing in its center; but if we dig further into the Stockholm live music industry by listening to those who make up its pillars, namely musicians, what will we find? This thesis investigates the live music industry in Stockholm through the eyes of musicians and live music industry professionals. LÄS MER
5. What is next for the digitalisation of Swedish Healthcare? An exploratory study of the digital healthcare ecosystem and the business model innovation of e-Health providers
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : With an ageing and growing population, health- and social systems globally are facing challenges in ensuring that their national infrastructure can handle this demographic shift. Within the upcoming 10-year period, the group of people above the age of 80 years is forecasted to increase by 50 per cent in Sweden. LÄS MER