Sökning: "store image dimensions"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden store image dimensions.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. The Effect of Co-Branding on the Fashion Luxury Consumer’s Brand Equity : Comparison between the Generations Y and X.

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Cristina Fernández Hidalgo; Larry Mikano; Tom Vermeersch; [2016]
    Nyckelord :Co-branding; Luxury Fashion; Brand Equity; Consumer-based; Collaboration; Perceived Quality; Brand Image; Brand Loyalty; Generation Y; Generation X; London.;

    Sammanfattning : The co-branding strategies are gaining attention from research due to the special difficulties of implementing a collaborative strategy. Hence, this paper evaluates the effect of the co-branding strategy between a luxury brand and a high-street retailer on the luxury consumers’ brand equity of the luxury brand post-co-branding. LÄS MER

  4. 3. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Irene Grimani; Alfredo Privitello; [2016]
    Nyckelord :Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

    Sammanfattning : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. LÄS MER

  5. 4. Den Store Folkefesten : En undersøkelse av Norges image skapt av NRK dokumentaren ”Hurtigruten, minutt for minutt”

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Författare :Nina Klose; [2015]
    Nyckelord :Branding; national branding; image; norway; nrk; nasjonalt merkevare; merkevare; image; turisme; Norge; Nrk; Hurtigruten;

    Sammanfattning : The purpose of this study is to examine how Norway's image has been created by the information communicated in the TV-documentary "Hurtigruten, minute by minute". Using consumers acting as agents the information about Norway has been passed on in the form of re-representation on Twitter and Trip Advisor. LÄS MER

  7. 5. Store image perceptions

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Wikström Linus; [2015]
    Nyckelord :Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Sammanfattning : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. LÄS MER