Sökning: "store loyalty."

Visar resultat 1 - 5 av 102 uppsatser innehållade orden store loyalty..

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  3. 2. Upplevelseekvationen - när AI-teknik möter konsumenters värdeskapande

    Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Morris Holm; Emmelie Johansson; [2023]
    Nyckelord :Service logic; Resource interaction; the process of Value creation; Value in use; Outside-in perspective; Artificial Intelligence; Business and Economics;

    Sammanfattning : The purpose of this thesis is to increase knowledge about how AI in physical Retail has consequences for consumers' value creation. The importance of competence and knowledge in combination with technology is emphasized to enable improved customer experiences in physical retail. LÄS MER

  4. 3. Tillit redan vid första mötet? : User Experience (UX) påverkan på tillit mellan företag och kund

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alexander Andersson; Jonas Eklund; [2023]
    Nyckelord :UX; User Experience; Design; Usability; Trust; Loyalty; Customer relations; UX; User Experience; Design; Användarvänlighet; Tillit; Lojalitet; Kundrelationer;

    Sammanfattning : Företag som arbetar aktivt med dess kundrelationer har stora möjligheter att öka sina intäkter. Genom att bibehålla 5% av sina kunder kan företagets intäkter öka med nästan 100%. LÄS MER

  5. 4. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER

  7. 5. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
    Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER