Sökning: "storytelling attitudes"
Visar resultat 1 - 5 av 26 uppsatser innehållade orden storytelling attitudes.
1. Fighting Stereotypes and Empowering Roma Youth through Participatory Film : A Case Study Based on a Participatory Film Project Conducted in the Roma Community in Glasgow, Scotland
Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : The Roma community has long been subjected to negative stereotypes and misrepresentations in the public sphere, leading to discrimination and prejudice. Roma youth in Glasgow, Scotland, supported by the Roma-led organisation Romano Lav, have taken an active role in challenging these negative portrayals through a participatory film project. LÄS MER
2. Framtidens copywriter är AI - eller? : En experimentell studie som undersöker relationen mellan generativ artificiell intelligens och copywritingkompetensen inom kommunikatörsprofessionen
Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Sammanfattning : The purpose of the study was to examine whether it was possible to discern any effect on the perception of the content of a copytext in terms of credibility and conviction, depending on whether the writer was ChatGPT or a human copywriter, and whether it was possible to discern any effect on the perception of the writer in terms of creativity and professionalism. To achieve the purpose of the study, the following questions were formulated: 1. LÄS MER
3. Hur kultur formar narrativ : En jämförande studie av sociokulturella värden i västerländskt och österländskt berättande
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : This is a comparative cultural study from a literary perspective, focusing on characterization in Western and Eastern storytelling. By comparing a selection of Korean dramas with Anglo-American TV series and films, I want to examine possible similarities and differences in the character representation, emotional expressions and philosophies of the stories, as well as how these may be grounded in different cultural structures. LÄS MER
4. Reklam som hörs - En kvalitativ studie av influencer marketing i podcasts
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : I dagens globala mediesamhälle har digitala medier fått en allt större betydelse för individer, organisationer och samhället i stort. I takt med detta har förväntningarna på företags digitala närvaro ökat, vilket i sin tur har inneburit en större efterfrågan på nya marknadsföringsverktyg. LÄS MER
5. Liten tuva stjälper ofta stort lass : En studie om hur varnande berättelser kan utformas för att påverka unga vuxnas attityder till konsumtionskrediter
Kandidat-uppsats, Mälardalens universitet/Akademin för innovation, design och teknikSammanfattning : The behaviour of taking out unsecured loans to purchase goods or services is in danger of causing over-indebtedness, especially among young adults. The lending of consumer credits is closely associated with inadequate creditworthiness assessments as well as high interest rates, which implicates that borrowers with narrow margins are granted loans that they are later unable to repay. LÄS MER