Sökning: "storytelling"

Visar resultat 1 - 5 av 976 uppsatser innehållade ordet storytelling.

  1. 1. How Award-winning Games Captivate their Audiences – A Thematic Analysis of Hades Reviews across Multiple Platforms

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Martin Ahl; Ida Dahl; Anna NIlsson; Hedy Pettersson; Linnea Wahlgren; Carl-Magnus Wall; [2023-03-03]
    Nyckelord :Game Experience; Player Experience; Video Games; Game Development; Game Design; Hades;

    Sammanfattning : Stories are as old as humans themselves and have always been a key part of what makes humans human. One of the newest forms of storytelling can be found within games. This thesis conducted a thematic analysis on reviews of the successful game Hades, investigating why it captivated its audience. LÄS MER

  3. 2. ”Nu står jag här, mitt i bilden” En intermedial analys av Bea Uusmas Expeditionen: Min kärlekshistoria

    Kandidat-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Andie Ekström; [2023-01-24]
    Nyckelord :bilderböcker; litteratur och fotografi; polarexpeditioner; Bea Uusma;

    Sammanfattning : The aim of this essay is to examine Bea Uusma’s book The Expedition: A Love Story through an intermedial lens. The book tells the story of the failed Andrée North Pole expedition of 1897. It also focuses on the author’s own obsession with the expedition and her quest to explain the deaths of the crew members. LÄS MER

  4. 3. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  5. 4. Hur kultur formar narrativ : En jämförande studie av sociokulturella värden i västerländskt och österländskt berättande

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Nora Eriksson; [2023]
    Nyckelord :South Korea; cinema; narrative; sociocultural values; Sydkorea; film; narrativ; sociokulturella värden;

    Sammanfattning : This is a comparative cultural study from a literary perspective, focusing on characterization in Western and Eastern storytelling. By comparing a selection of Korean dramas with Anglo-American TV series and films, I want to examine possible similarities and differences in the character representation, emotional expressions and philosophies of the stories, as well as how these may be grounded in different cultural structures. LÄS MER

  7. 5. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Anne Marie Holst; [2023]
    Nyckelord :strategic storytelling; sense of place; New Zealand; regenerative tourism; Māori;

    Sammanfattning : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. LÄS MER