Sökning: "strategi startup"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden strategi startup.

  1. 1. Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Kenan Omeragic; [2023]
    Nyckelord :Startup companies; social media; digital marketing; strategy; consumers.; Startupföretag; sociala medier; digital marknadsföring; strategi; konsumenter.;

    Sammanfattning : Titel: Digitala marknadsföringsstrategier med sociala medier för nystartade företag inom streetwear-klädbranschen.   Författare: Kenan Omeragic   Handledare: Christine Tidåsen   Nyckelord: Startupföretag, sociala medier, digital marknadsföring, strategi, konsumenter. LÄS MER

  3. 2. Understanding Founder-CEO Successions: A qualitative analysis of driving factors behind founder-CEO successions in Swedish growth firms

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elin Berg; Ida Granberg; [2022]
    Nyckelord :Founder-CEO successions; Founder-CEO; Leadership; Growth firms;

    Sammanfattning : Founder-CEOs play a key role in the startup journey, but as the company grows, the role of the CEO changes and eventually, most founder-CEOs are succeeded by a professional CEO. While founders are not always considered to be suitable for managing a large complex organisation but rather known for their entrepreneurial spirit, there is little understanding of why founder-CEOs leave, or are forced to leave, their position. LÄS MER

  4. 3. E-trust in startups: on trust, communication and innovation in an e-entrepreneurial context

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Patrik von Berlepsch; Elon Kinberger; [2021]
    Nyckelord :trust; e-entrepreneurs; innovation capabilities; swift trust; communication; innovation; tillit; e-entreprenörer; innovation capabilities; swift trust; kommunikation; innovation;

    Sammanfattning : This thesis aims to explore how trust, communication and innovation is potentially interconnected in the context of e-entrepreneurial startups. Trust seems to be an important component to success, but the virtual environment makes the traditional formation of trust difficult. LÄS MER

  5. 4. The impact of Venture Capital on the KPI practices in Startups

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :William Löthén; Jonathan Bornemann; [2021]
    Nyckelord :Key Performance Indicators; Entrepreneurship; Venture Capital; Startups; Power Theory;

    Sammanfattning : Venture Capital (VC) firms are investing in innovative startups more than ever before. One of the stages in both the screening and post-investment process is that of the evaluation of key performance indicators (KPIs). Despite this, the understanding of how performance metrics relate to and are influenced by a VC investment is still limited. LÄS MER

  7. 5. How should a startup company do marketing?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Kaywann Bahrami; Oscar Hegelund; [2020]
    Nyckelord :startup; creative advertisement; efficient advertisement; social media; digital marketing;

    Sammanfattning : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. LÄS MER