Sökning: "strategic airline management"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden strategic airline management.

  1. 1. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Robyn Kotze; [2017]
    Nyckelord :LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Sammanfattning : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. LÄS MER

  3. 2. Hur förklaras ett framgångsrikt lågprisflygbolags affärsstrategi av RBV och Porters femkraftsmodell? : en fallstudie av Ryanair

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Jacob Fitger; Oskar Jönsson; [2017]
    Nyckelord :affärsstrategi; Porters femkraftsmodell; flygmarknaden; Resource-based View; VRIO-analys; Ryanair;

    Sammanfattning : Den här studien har syftat till att undersöka och analysera skillnaderna i hur de två teorierna Resource-based view (RBV) och Porters femkraftsmodell förklarar en framgångsrik affärsstrategi, men även hur de olika faktorerna som identifieras i de olika teorierna kan relateras till varandra. Det irländska flygbolaget Ryanairs affärsstrategi kommer studeras och användas som stöd för studien. LÄS MER

  4. 3. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Satu Kettunen; Li Pengfei; [2010-06-23]
    Nyckelord : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

    Sammanfattning : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. LÄS MER

  5. 4. Kundlojalitet : En studie om hur långsiktiga kundrelationer skapas på en tjänstemarknad

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Josephine Hyytiäinen; Anna Braatz; [2010]
    Nyckelord :service management; customer loyalty; customer value satisfaction; customer loyalty programs; the airline industry; frequent flyer programs; Relationsmarknadsföring; kundlojalitet; kundvärde tillfredställelse; kundlojalitetsprogram; flygbranschen; frequent flyer programs;

    Sammanfattning : Purpose: The study aims to, from a companys point of view, describe how strategic work with customer loyalty is done. Conclusion: Another possible way to try to create loyalty is to exceed the expectations whether the customer is a member of the loyalty program or not. A strong brand with a good reputation can also contribute to a stronger loyalty. LÄS MER

  7. 5. Dynamic capabilities in airport management : A study of Jönköping Airport

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Erik Tollén; Olof Frånlund; [2010]
    Nyckelord :Dynamic capabilities; airport management;

    Sammanfattning : Background: The deregulation of the airline and airport sectors has introduced airport managers to free market competition. Purpose: The purpose of this thesis is to identify dynamic capabilities in a regional airport, examine which of the predominant views they correlate to and whether dynamic capabilities concern different levels of strategy. LÄS MER