Sökning: "strategic communication"

Visar resultat 1 - 5 av 780 uppsatser innehållade orden strategic communication.

  1. 1. Strategic narratives and public diplomacy in the Russian news media portrayal of Sweden: case of Russia Today

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Anna Ryzhova; [2019-09-03]
    Nyckelord :public diplomacy; mediated public diplomacy; international relations; Russia; Sweden; RT; strategic narrative; international system narrative; national narrative; international broadcasting;

    Sammanfattning : With the changes in the means and the scope of global communication, images and stories, promoted by political elites are gaining real influence not only on hearts and minds but also on the policy-making in the international setting. In the twenty-first century, the concern of “whose story wins” has started to dominate the field of public diplomacy. LÄS MER

  2. 2. »Jetzt muss jeder Patriot aktiv werden!« : Diskurslinguistische Analyse der strategischen politischen Kommunikation der Identitären Bewegung Österreich

    Master-uppsats, Stockholms universitet/Tyska

    Författare :Jesse Juopperi; [2019]
    Nyckelord :Discourse Analysis; Systemic-Functional Linguistics; Multimodality; Strategic Political Communication; New Right; Identitarian Movement; Diskursanalyse; systemisch-funktionale Linguistik; Multimodalität; strategische politische Kommunikation; Neue Rechte; Identitäre Bewegung; diskursanalys; systemisk-funktionell lingvistik; multimodalitet; strategisk politisk kommunikation; nya högern; identitära rörelsen;

    Sammanfattning : This study aims to describe the strategic political communication of the Identitarian Movement in Austria (in German known as Identitäre Bewegung Österreich) and concentrates on identifying means of persuasive language on the homepage of the movement, which is known to be nationalistic and critical towards migration. The study is based on a corpus containing a selection of blog entries, as well as a sample of images published on the homepage, and is carried out using a qualitative method combining discourse linguistics, systemic-functional linguistics and multimodal theory. LÄS MER

  3. 3. Hållbar kommunikation? : En studie om strategisk kommunikation i en nätverksorganisation

    Magister-uppsats,

    Författare :Anna Holmström; [2019]
    Nyckelord :Kommunikation; strategisk kommunikation; meningsskapande; värdeskapande; samskapande; co-creation; nätverksorganisation;

    Sammanfattning : The study deals with the importance of strategic communication and the purpose of this thesis is to examine the challenges for strategic communication in a network organization. A network organization is an organizational form that arises increasingly as a result of today's rapid change and leads to a greater need to collaborate and exchange knowledge among stakeholders. LÄS MER

  4. 4. Kändisfabriken Paradise Hotel - En kvalitativ innehållsanalys av roller, genus och personal branding

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Axel Börjesson; Bianca Rior; [2019]
    Nyckelord :strategisk kommunikation; personal branding; rollteori; genus; könsstereotyper; sociala medier; Paradise Hotel; Instagram.; Social Sciences;

    Sammanfattning : Paradise Hotel (PH) är Sveriges största och mest populära reality-tv-program, men även kanske Sveriges största kändisfabrik; unga svenskar söker sig nämligen till programmet i hopp om att lansera ett sociala medie-baserat kändisskap. Till att börja med grundar sig PH i heteronormativitet och har ofta blivit kritiserat för förlegade könsroller, därför utgår denna studie från att undersöka de könsstereotypiska skillnader som råder mellan en manlig respektive kvinnlig roll. LÄS MER

  5. 5. See you at LinkedIn - The complex link between employees and organizations

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Nyckelord :LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Sammanfattning : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. LÄS MER