Sökning: "strategic communication"

Visar resultat 6 - 10 av 1189 uppsatser innehållade orden strategic communication.

  1. 6. Game publishers and their constant need for damage control : A Content Analysis of Activision Blizzard's communication during their public-relations crises

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Albin Moberg; [2024]
    Nyckelord :Consumers; Crisis communication; Damage control; Image; Image restoration theory; Organizations; Public relations; Situational crisis communication theory; Videogames;

    Sammanfattning : Big organisations and companies in game development and distribution have in recent years become involved in public-relations crises. In the past you could see that dissatisfied consumers have an impact on the image for organisations. LÄS MER

  3. 7. "Vad är det här? Vi jobbar ju med mjuka värden" - En kvalitativ studie av uppfattningar om HR analytics i praktiken

    Kandidat-uppsats, Lunds universitet/Sociologiska institutionen

    Författare :Louise Andersson; Ellen Brobeck; [2024]
    Nyckelord :HR analytics; digitalisering; legitimitet; strategisk partner; institutionell teori; evidensbaserade metoder; digitization; legitimacy; strategic partner; institutional theory; evidence-based methods; Social Sciences;

    Sammanfattning : The purpose of the study is to analyze how HR analysts understand their prerequisites for using HR analytics in a way that is perceived as legitimate. Today, there are expectations on HR to become a function that uses digital tools to analyze personnel key figures. LÄS MER

  4. 8. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  5. 9. Nya Moderaternas retorik i det postmoderna tillståndet

    Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

    Författare :Lukas Hållkvist; [2024]
    Nyckelord :The Moderates; politics; epideictic rhetoric; pseudo-events; hyperreality; postmodern condition;

    Sammanfattning : This thesis explores the renewal process within the Moderate Party from a postmodern perspective, focusing on epideictic rhetoric and theories of pseudo-events. By analyzing the party's strategic repositioning and communication methods, the study examines how the Moderates reshaped their public image and relationship with the electorate. LÄS MER

  7. 10. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Marc Castell; [2023-11-22]
    Nyckelord :corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Sammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER