Sökning: "strategic differentiation"

Visar resultat 1 - 5 av 75 uppsatser innehållade orden strategic differentiation.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

3. 2. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Douglas Wilsby; Knut Winström; [2023]
   Nyckelord :FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

   Sammanfattning : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. LÄS MER

4. 3. Design på menyn : En fallstudie om hur design använts på två veganska bistros

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Victor Karlsson; Tova Lindström; [2023]
   Nyckelord :design; service design; bistro; competitive strategy; differentiation; vegan;

   Sammanfattning : Research has shown that restaurant-goers don't book a table simply because they are hungry, rather they go out for an experience. An experience that has been shown to be most affected by the design choices in the restaurant; interior design, sound, and scent, all contribute to the consumers perceived value of service. LÄS MER

5. 4. Småhusföretagens bidrag till ett hållbart samhälle

   Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Författare :William Folkesson; Lucas Luburic; Marcus Luburic; [2021]
   Nyckelord :Detached houses; detached house industry; sustainability; certificate; incentives; emission neutrality and green buildings.; Småhus; småhusbranschen; hållbarhet; certifikat; incitament; utsläppsneutralitet och grönt byggande.;

   Sammanfattning : Småhusbranschen innefattar en del av fastighetsbranschen som i sin tur är ansvariga för 19 procent av växthusgasutsläppen i Sverige. Det har gjorts mycket forskning kring bygg- och fastighetsbranschen med fokus på flerbostadshus vilket har gjort att studier om småhusbranschen har hamnat i skymundan. LÄS MER

7. 5. Applicability of simulation analysis for planning agri-food supply chains : A case study at a Swedish farmer-owned cooperative

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Marcus Ahlqvist; [2021]
   Nyckelord :agri-food supply chain; simulation; applicability; planning; system analysis; strategic; tactical; operational;

   Sammanfattning : Agri-food supply chains (ASCs) are becoming increasingly complex, and its actors are in need of sophisticated planning tools to remain competitive in an industry that have been moving away from small individual actors towards large multi-national, highly vertically integrated cooperatives. This case study views reality from an objectivist point of view and utilises a positivist approach to study this reality. LÄS MER