Sökning: "strategic lenses"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden strategic lenses.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  3. 2. Using Social Media and Personality Predictions to Anticipate Startup Success

    Master-uppsats, Lunds universitet/Matematisk statistik

    Författare :Daniel Stenson; [2023]
    Nyckelord :Machine Learning; Startup Success Predictions; Founder Personalities; Natural Language Processing; Social Media Analysis; Big 5 Personality Framework; Feed-forward Neural Network; XGBoost.; Mathematics and Statistics;

    Sammanfattning : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. LÄS MER

  4. 3. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Song Thu Nguyen; Joo Won Lee; [2023]
    Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER

  5. 4. Growth and Success: In the Context of Startups in Sub-Saharan Africa

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Dunja Stevanovic; Michelle Wanyang Ochieng; [2023]
    Nyckelord :Startups; Sub-Saharan Africa; Growth; Success; Nystartade företag; entreprenörskap; Afrika;

    Sammanfattning : Sub-Saharan Africa is currently witnessing a proliferation of innovative startups, brimming with immense potential, yet grappling with formidable adversities that hinder the realisation of their latent capabilities to tangible economic benefits and substantial developmental progress for the region. Employing a qualitative research approach, this study investigates the internal and external factors that shape the growth and success trajectories of startups. LÄS MER

  7. 5. Democratization in Taiwan and South Korea : A Comparison Through the Lenses of Modernization Theory and Dahl's Democracy Theory

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Fredrik Bravell; [2023]
    Nyckelord :Democratization; Taiwan; South Korea; modernization theory; polyarchy;

    Sammanfattning : This is a master thesis centering around democratization in Taiwan and South Korea. The aim has been to reach a greater understanding of how Taiwan and South Korea could democratize and their respective democratization process. Related to the research gap, two theories were applied in the analysis. LÄS MER