Sökning: "strategic management of IKEA"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden strategic management of IKEA.

  1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  3. 2. An Exploratory Study of Sourcing Options for Alternative Materials to Leather - A Case Study at IKEA of Sweden

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Akashdeep Maheshwari; David Marriaga Diaz; [2021]
    Nyckelord :Sustainability; Corporate Sustainability; Leather; Coated fabrics; Leather alternatives; Circular supply chain; Sustainable supply chain management; Purchasing strategic management; Supplier selection; LCA.; Technology and Engineering;

    Sammanfattning : Abstract Title: An exploratory study of sourcing options for alternative materials to leather. Authors: Akashdeep Maheshwari and David Marriaga Diaz – Master Students in Logistics & Supply Chain Management. Division of Engineering Logistics. Lunds Tekniska Högskola (LTH), Lund University. LÄS MER

  4. 3. Self transportation of goods for consumers from a retail store: A Pilot study

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Shebin Thomas; [2020]
    Nyckelord :Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Sammanfattning : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. LÄS MER

  5. 4. Hållbarhetsrapporten som styrmedel : Hur företag kan styra sina medarbetare mot miljömässig hållbarhet

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Emelie Davidsson; Pernilla Larsson; [2017]
    Nyckelord :Sustainability report; management control; co-workers; motivation; Hållbarhetsrapport; ekonomistyrning; medarbetare; motivation;

    Sammanfattning : Bakgrund: Enligt en studie av Svensk Handel (2015) ökar konsumenters krav på företagens hållbarhetsarbete. Första december 2016 trädde en ny lag om hållbarhetsrapportering i kraft (Årsredovisningslagen, SFS 1995:1554). LÄS MER

  7. 5. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Lehmann; Axel Åkerlund; [2017]
    Nyckelord :internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

    Sammanfattning : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. LÄS MER