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Visar resultat 1 - 5 av 126 uppsatser som matchar ovanstående sökkriterier.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  3. 2. Friends or Foes? Examining 10 years of U.S Intelligence assessments on the China threat, 2013-2023

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Mir Rashid; [2024]
    Nyckelord :United States; China; U.S Intelligence Community; US-China relations; Qualitative document analysis; Threat perception theory; Law and Political Science;

    Sammanfattning : This thesis examines how China has been portrayed in the Annual Threat Assessment reports of the U.S. intelligence community between 2013-2023. A qualitative document analysis is conducted on 9 publicly available threat assessment reports issued during this period. LÄS MER

  4. 3. Koranbränningar i Sverige – en byggsten i rysk informationspåverkan? En studie om strategiska narrativ i rysk statsmedias rapportering om 2023 års koranbränningar i Sverige

    Kandidat-uppsats, Försvarshögskolan

    Författare :Torniainen Björkman Simon; [2024]
    Nyckelord :Information Influence; Strategic Narratives; Sweden; Russia; Authoritarian State Media; Sputnik; Quran Burnings;

    Sammanfattning : Information influence from authoritarian states poses significant challenges for democracies all around the world. The projecting of strategic narratives has become a key-strategy in cross border influence. Utilizing the theoretical framework of strategic narratives, this study seeks to comprehend information influence in Russian state media. LÄS MER

  5. 4. From Bondage to Advocacy : Gender, Double Consciousness and Abolitionist Persuasion in Harriet Jacobs’ Incidents in the Life of a Slave Girl.

    Kandidat-uppsats, Karlstads universitet

    Författare :Hanna Engström; [2024]
    Nyckelord :Harriet Jacobs; Incidents in the Life of a Slave Girl; slave narrative; gender; double consciousness; abolitionism;

    Sammanfattning : The purpose of this essay is to explore how the interplay between gender and double consciousness is used as a rhetorical device in Harriet Jacobs’ autobiographical narrative “Incidents in the Life of a Slave Girl” (1861). Through a feminist theoretical lens and the concept of double consciousness I provide examples from the text illustrating Jacobs’ strategic use of different narrative techniques to convey her abolitionist message. LÄS MER

  7. 5. Russian and Swedish stories of a failing country : An interpretivist theory-consuming narrative study of the interaction between strategic narratives and political myths in Sweden

    Master-uppsats, Försvarshögskolan

    Författare :Manfred Löwgren; [2024]
    Nyckelord :Russia; Sweden; Strategic Narratives; Political Myths; Sweden Democrats; Sputnik.;

    Sammanfattning : In this thesis I have conducted an interpretivist narrative study on the correlation between strategic narratives and political myths. The strategics narratives were found by analyzing articles written by Sputnik, and the political myths are identified in previous research. LÄS MER