Sökning: "strategic sales management"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden strategic sales management.

1. 1. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Jacob Knutsson; Theodor Jener; [2023]
   Nyckelord :S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

   Sammanfattning : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. LÄS MER

3. 2. Co-branding som strategi för småföretag och i relationen till deras kunder : En kvalitativ studie om varumärkessamarbeten

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Gabriela Valenzuela Rivera; Nour El Khadam; [2023]
   Nyckelord :co-branding; small businesses; qualitative study; brand equity; consumer behavior; brand building; brand associations; relationship marketing;

   Sammanfattning : The aim of this study is to understand how co-branding can be strategically implemented and its relevance in small business customer relationships. The study serves as a guide for small businesses striving to strengthen their brand and improve their customer relationships through strategic utilization of co-branding. LÄS MER

4. 3. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Agnes Bergquist; Lisa Olander; [2023]
   Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

   Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

5. 4. Improving capacity planning in outsourced manufacturing through sales and operations planning: A case study at Axis Communications

   Master-uppsats, Lunds universitet/Teknisk logistik

   Författare :Lukas Andersson; Mikael Janslätt Axelsson; [2022]
   Nyckelord :Capacity planning; Strategic capacity planning; Manufacturing; Outsourcing; Sales and operations planning; S OP; Electronic manufacturing services; EMS; Technology and Engineering;

   Sammanfattning : This master’s thesis explores how capacity planning in outsourced manufacturing can be improved through sales and operations planning (S&OP). The master’s thesis was done in collaboration with Axis Communications AB, where the capacity planning and S&OP processes were analyzed. LÄS MER

7. 5. Advanced Sales and Operations Planning Process Improvement : A Case Study at Nouryon Nordic Business Center

   Master-uppsats, Linköpings universitet/Produktionsekonomi

   Författare :Ludvig Gran; Rawan Ismail; [2022]
   Nyckelord :Sales Operations Planning; S OP Process Improvement; Integrated Business Planning; S OP Maturity; Supply Chain Management; Innovation Processes;

   Sammanfattning : Sales and Operations Planning (S&OP) is used as a tactical business process to balanceorganisations’ demand and supply. This is done through long-term planning of manufacturing and sales in comparison to the forecasted demand and resource capacity planning. S&OP link the corporate strategic plan to the day-to-day operation plans. LÄS MER