Sökning: "strategic schools of thought"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden strategic schools of thought.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  3. 2. A 'welfarist' political economy of skills? : A study of Sweden's vocational education and training system, as an arena för welfare policies, 1946-1991

    Magister-uppsats, Umeå universitet/Ekonomisk historia

    Författare :Alexander Lindqvist; [2016]
    Nyckelord :Economic History; Vocational Education and Training; Sweden; Varieties of Capitalism; Power Resources Theory;

    Sammanfattning : This study takes its starting point in the problematic relationship between skills and welfare policies. It poses Sweden’s vocational education and training (VET) as a case which has seen the kind of tripartite efforts that might help us better understand the dynamics underlying a highly developed mixture of social citizenship and efficiency. LÄS MER

  4. 3. A Principal's Homework: A study of principals' reactions to the Swedish School Inspectorate's auditing process

    Master-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Patrik Andersson; [2016]
    Nyckelord :principals; school; inspection; inspectorate; audit; Law and Political Science;

    Sammanfattning : This thesis attempts to study and explain Swedish school principals’ reactions to and perceptions of the auditing process of the Swedish School Inspectorate. Guided by two strands of institutional theory, rational choice and sociological institutionalism, the author identifies certain factors that can potentially affect how principals react and think about the auditing process. LÄS MER

  5. 4. Strategy in Born Global enterprises in a peripheral region of Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Bittencourt Nayron; [2015]
    Nyckelord :Born Globals; strategy; strategy making process; strategic lenses; strategic schools of thought;

    Sammanfattning : The purpose of this research study is to explore how decision-makers at Born Global enterprises form their strategies during the pre-internationalisation phase. In this study the researcher has combined theories from two academic fields, namely the strategic management field and the international entrepreneurship field. LÄS MER

  7. 5. Deregulation of the Swedish Audit Industry and Changes in the Competitive Environment : Conflict, Imitation, and Innovativeness

    Master-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Abiel Sebhatu; [2011]
    Nyckelord :Strategy; Competition; Innovation; Deregulation; Change; Process level; Firm level; Industry change; Industry behavior; Industry dynamics; Market power; Market efficiency; Audit industry; Auditors; Conflict; Imitation; Case study;

    Sammanfattning : This thesis investigates the deregulation of the audit industry in Sweden, the changing competitive environment and innovativeness, a research gap that has not yet been bridged. This paper raises the question of how the innovativeness of firms within the audit industry have changed after deregulation. LÄS MER