Sökning: "strategic sponsoring"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden strategic sponsoring.

  1. 1. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Hanna Hedin; Emma Salqvist; [2023]
    Nyckelord :Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

    Sammanfattning : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. LÄS MER

  3. 2. The relationship between sports marketing & consumers purchase intention

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
    Nyckelord :;

    Sammanfattning : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. LÄS MER

  4. 3. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Nyckelord :Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Sammanfattning : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. LÄS MER

  5. 4. Strategic Sponsorship : Managers attitudes towards Sport Sponsorship

    Kandidat-uppsats, Institutionen för marknadsföring (MF)

    Författare :Samuel Svensson; Mattias Meakin; Emil Wennerlund; [2013]
    Nyckelord :Sponsoring; Manager; Strategy;

    Sammanfattning : Sponsorship investments have increased during the last decades and the largest part of sponsorship is in sports sponsorship. Nowadays sports sponsorship is a large business where organizations can make great investments. LÄS MER

  7. 5. Sponsring : baserat på fakta eller intuition?

    Kandidat-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :Sofia Thulin; Ida Andersson; [2012]
    Nyckelord :Sponsring; Sponsoring; strategic sponsoring; marketing.; strategisk sponsring; marknadsföring.;

    Sammanfattning : Det här är en kandidat uppsats i företagsekonomi med inriktning marknadsföring som är gjord på Handels- och IT Högskolan I Borås. Inriktningen på uppsatsen är sponsring och vi har valt att fokusera studien på hur företag använder sig av strategisk sponsring. LÄS MER