Sökning: "streamers"

Visar resultat 1 - 5 av 33 uppsatser innehållade ordet streamers.

1. 1. Twitch och tittares motivationer : Vilka motivationer Twitch användare har till att konsumera livesänt innehåll

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :David Odhner; [2023]
   Nyckelord :Twitch; livestreaming; streamer; community; social interaction; relation; gratifications; content;

   Sammanfattning : The purpose of this study is to research how users of the platform Twitch get affected by the consumption of the live produced content combined with interactive functions that the platform offers. Twitch offers the unique selling point compared to regular media where the consumers; the viewers have the possibility to interact with the livestreamer and get direct feedback as response as a viewer. LÄS MER

3. 2. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Betty Jakobsson; Moa Ovik; [2023]
   Nyckelord :;

   Sammanfattning : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. LÄS MER

4. 3. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Andreea Anchidin; Sofia Bigert; [2023]
   Nyckelord :Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

   Sammanfattning : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. LÄS MER

5. 4. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Qian Lu; Cong Liu; Yiran Chen; [2023]
   Nyckelord :live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Sammanfattning : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. LÄS MER

7. 5. Developing an Intuitive Livestreaming Scheduling Experience for Live-streamers

   Master-uppsats, Umeå universitet/Institutionen för datavetenskap

   Författare :Viktor Malmedal; [2022]
   Nyckelord :user interface ui ; user experience ux ; interaction design IxD ; web design; usability; live-stream; scheduling; Kvix; streaming; software development; agile;

   Sammanfattning : Most people are used to recording videos on their mobile phones. However, becoming a streamer is another step further in complexity. This thesis evaluates how a streaming scheduling system can be developed to enhance the usability. It goes from idea to finished system using a design-build-test approach. LÄS MER