Sökning: "structured product"

Visar resultat 1 - 5 av 1366 uppsatser innehållade orden structured product.

  1. 1. Venturing Through Economic Disruptions An In-Depth Analysis of Early-Stage Venture Capital in Sweden and Strategic Guidelines for Startup Success in Economic Challenging Times

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Astrid Lundgren; Felicia Muukka; Frida Sandgren; [2024-03-07]
    Nyckelord :Early-stage venture capital; entrepreneurship; investment decisions; economic disruption; startups;

    Sammanfattning : This thesis thoroughly investigates the impact of economic disruptions from 2019 to 2023 on early-stage venture capital in Sweden. It focuses on shifts in investment decisions during financial disruptions, aiming to clarify how economic fluctuations influences investors' decision-making. LÄS MER

  3. 2. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  4. 3. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  5. 4. Bakom kulisserna av konsumtion: En kvalitativ undersökning om produktplaceringar i tv-serien Emily in Paris och unga vuxnas varumärkesuppfattning.

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Hilla Abrahamson; Camilo Carlsson Ramirez; Amanda Wiklund; [2024]
    Nyckelord :Produktplacering; tv-serie; semiotik; marknadsföring; stealth marketing; Business and Economics;

    Sammanfattning : The aim of this thesis is to examine how young adults perceive product placements in the tv show Emily in Paris. The ambition is to achieve a greater understanding of how consumer purchase intention is influenced by product placements, as well as the impact of product placements on consumers' attitudes and awareness towards brands. LÄS MER

  7. 5. Supply Chain Disruptions : A case study on the effects the Covid-19 pandemic and the Ukraine conflict has had on sustainability work within supply chains in the automotive industry

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Magnus Ramsköld; [2024]
    Nyckelord :Supply chain; disruptions; resilience; sustainability; automotive; Värdekedjor; störningar; resiliens; hållbarhet;

    Sammanfattning : The invasion of Ukraine during early 2022 resulted in significant disruptions for supply chains globally. With massive delays and resource shortages, many companies have found a need to rethink their approach to resilience to not be as affected by future disruptions of similar proportions. LÄS MER