Sökning: "student ambassador"

Visar resultat 1 - 5 av 20 uppsatser innehållade orden student ambassador.

1. 1. The Decision-Making Process of Foreign Direct Investment in Singapore - A multi-case study on three Swedish multinational corporations and Sweden’s Ambassador

   Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Anna Bahrke; [2023]
   Nyckelord :Multinational Corporation; Foreign Direct Investment; Singapore; Eclectic Paradigm; OLI framework; Decision-Making Process; Business and Economics;

   Sammanfattning : Even though the eclectic paradigm was founded approximately 50 years ago, it remains among the leading frameworks for firms determining whether to engage in foreign direct investment (FDI). The framework asserts that multinational companies (MNCs) only will engage in FDI if they have ownership, location, and internalization advantages. LÄS MER

3. 2. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Berdis El-Henaidy; [2023]
   Nyckelord :digital diplomati; sociala medier; ny offentlig diplomati; ambassadör; ambassad; mjuk makt; Law and Political Science;

   Sammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER

4. 3. Vargkrigardiplomati - En kvalitativ teorikonsumerande fallstudie om Kinas diplomatiska förfarande

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Daniel Englund; [2023]
   Nyckelord :China; Sweden; Diplomacy; Foreign Policy Analysis; Wolf Warrior; Qualitative Content Analysis; Law and Political Science;

   Sammanfattning : To commence, this is a qualitative case study about China and its diplomatic ties to the outside world, particularly Sweden. The thesis examines and illustrates an aggressive and coercive form of diplomacy utilized extensively by Chinese diplomats around the world; called “wolf warrior diplomacy”. LÄS MER

5. 4. ‘Use your megaphones’- Managers in the Role of Corporate Ambassadors on LinkedIn

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nadeh Mir; Danika Brodam; [2022]
   Nyckelord :Identity; Identity work; managerial identity; corporate ambassador; boundary management; control; Business and Economics; Social Sciences;

   Sammanfattning : The primary purpose of the study is to get a deeper understanding about managers inheriting the role of corporate ambassadors on LinkedIn, and how it impacts their sense of managerial identity. One aspect of this topic is the interrogation of the blurred lines between the professional and private identities of the managers. LÄS MER

7. 5. Går laget före jaget? Hur den visstidsanställda medarbetaren förstår ambassadörskap

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Filip Svensson; Ebba Björnfalk; [2021]
   Nyckelord :temporary employment; brand ambassador; brand ambassadorship; personal branding; social identity approach; VCI alignment model; hermeneutic; Social Sciences;

   Sammanfattning : The increased competition amongst brands has raised the importance of coworkers to strengthen the organizational reputation. The research seen from an employee perspective on how these coworkers themselves experience brand ambassadorship is although limited. LÄS MER