Sökning: "studentrekryteringsevent"

Hittade 1 uppsats innehållade ordet studentrekryteringsevent.

  1. 1. Studentrekrytering : det bortglömda kapitlet inom eventkommunikation

    Kandidat-uppsats, Institutionen för kommunikation och design

    Författare :Daniel Pettersson; Anni Rosenberg; [2009]
    Nyckelord :student recruitment; education fair; student recruitment events; event communication; student ambassador; events; fairs; give-away; showcase; Word-of-Mouth; Top-of-Mind; sensory marketing; youth communication; Generation Y; studentrekrytering; utbildningsmässa; studentrekryteringsevent; eventkommunikation; studentambassadör; event; mässa; give-away; monter; Word-of-Mouth; Top-of-Mind; sinnesmarknadsföring; ung kommunikation; Generation Y;

    Sammanfattning : Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most out of the event communication to the young at event and fairs. LÄS MER