Sökning: "subscription business model"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden subscription business model.

1. 1. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Carl Provén; Noel Skoglund; [2023-09-22]
   Nyckelord :Product-Service Systems; PSS; Value Creation; Servitization; Strategic Management;

   Sammanfattning : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. LÄS MER

3. 2. Defining customer value in disruptive business models

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Antonia Welzel; [2023-07-20]
   Nyckelord :customer value; disruptive innovation; subscription-based car ownership;

   Sammanfattning : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. LÄS MER

4. 3. Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Bolander; Elin Siltberg; [2023]
   Nyckelord :Business Model; Business Model Canvas; Sustainable Urban Mobility; Mobility-as-a-Service MaaS ; Business and Economics;

   Sammanfattning : Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business models can be designed and configured. Theoretical Perspective: The theoretical perspective is provided by a preliminary framework which consists of a synthesis between Business model theory and MaaS literature. LÄS MER

5. 4. Accessoperatör inom fastighetsbranschen : Fallstudie på en accessbaserad tjänsts affärsmodell

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Emilia Saliba; [2023]
   Nyckelord :Business model; revenue model; value proposition; customer relationship; business relationship; access based; multiple actors; real estate industry; Affärsmodell; intäktsmodell; värdeerbjudande; kundrelation; affärsrelation; accsessbaserad; flera aktörer; fastighetsmarknaden;

   Sammanfattning : Purpose - The purpose of this study was to examine three main components of the business model,revenue model, value proposition and customer relationships. These three main components wouldbe investigated for a newly formed actor on the Swedish real estate market named access operator. LÄS MER

7. 5. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Alexander Kokkonen; Josef Holmlund; [2023]
   Nyckelord :Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

   Sammanfattning : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. LÄS MER