Sökning: "susanne holmsäter"

Hittade 2 uppsatser innehållade orden susanne holmsäter.

  1. 1. What is Relevant to the Consumer?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Susanne Holmsäter; [2013]
    Nyckelord :Relevance; Creativity; Advertising; Consumer Behavior; Effectiveness Measures;

    Sammanfattning : The ways consumer perceive and think about relevance in an advertising context are investigated through exploring research questions through a quantitative research method in an attempt to broaden the measurements of this variable. By using the work of Smith et al (2007) as a starting point this study adds to the current research by complementing previous findings. LÄS MER

  2. 2. Rekommendera mera

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Karolina Berggren; Susanne Holmsäter; [2012]
    Nyckelord :Consumer behavior; Brand category; Word of mouth; Involvement; Social media;

    Sammanfattning : Research on the power of customer involvement, and in particular recommendation is very resourceful. Many studies have mapped the reasons for why customers are willing to recommend, however they often ignore potential differences among brands and how that may affect these reasons. LÄS MER