Sökning: "susceptibility to interpersonal influence"
Hittade 3 uppsatser innehållade orden susceptibility to interpersonal influence.
1. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. LÄS MER
2. The Triggers of Buyers Regret of Impulsive Purchases
Master-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. LÄS MER
3. The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences
Magister-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : ABSTRACT The increasing globalization of business provides a compelling reason for understanding the cultural context of consumer behaviour. Our thesis investigates the impact of culture on consumers’ propensity to innovate and consumers’ susceptibility to interpersonal influence that is divided into normative interpersonal influences and informational interpersonal influences. LÄS MER