Sökning: "sustainability communication"

Visar resultat 1 - 5 av 1183 uppsatser innehållade orden sustainability communication.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  3. 2. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  4. 3. "Wake up and smell the CSRD" Framing strategies employed by the Big 4 on discourse about CSRD

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Morten Younie; Oskar Benson; [2024]
    Nyckelord :Sustainability; Sustainable Accounting; CSRD; Big 4 Accounting Firms; Non Financial Reporting;

    Sammanfattning : With the Corporate Sustainability Reporting Directive (CSRD) coming into effect in the EU, a significant number of companies will be subjected to unprecedented non-financial reporting requirements. The Big 4 accounting firms (Deloitte, PwC, EY, KPMG) are important providers of sustainability assurance and, more generally, act as the allies of firms in both the political and corporate fields. LÄS MER

  5. 4. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Gustav Andersson; Ludvig Borges Månsson; [2024]
    Nyckelord :Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

    Sammanfattning : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. LÄS MER

  7. 5. Influerad av influencers : En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter

    Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Ella Lundberg; Ida Malmberg; [2024]
    Nyckelord :Influencer; impulse buying; fast fashion; environmental awareness; marketing communication; Influencer; impulsköp; snabbmode; miljömedvetenhet; marknadskommunikation.;

    Sammanfattning : This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. LÄS MER