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  1. 1. Interactive TV and group viewing : A qualitative study of companion apps and viewer engagement during group TV viewing

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Mattias Larsson; Fredrik Lundkvist; [2019]
    Nyckelord :second screen; companion app; TV; viewer engagement; SVT Duo; Interactive TV;

    Sammanfattning : Smart device applications that allow users to interact with a TV show in some way, so called companion apps, are increasingly common. In this paper, we study how the usage of such apps affect viewer engagement when used in groups of three or more people, a common TV viewing scenario. LÄS MER