Sökning: "swedish companies in china"

Visar resultat 1 - 5 av 202 uppsatser innehållade orden swedish companies in china.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. The potential effects of the new FDI screening mechanism on Chinese FDI in Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Jovan Abdulrahman; Likun Sun; [2023]
    Nyckelord :FDI screening; M A; Sweden; Regulation EU 2019 452;

    Sammanfattning : Background: Regulation (EU) 2019/452 provides a European Union framework for the screening of direct investments from non-EU countries on the grounds of security or public order. It has taken effect for three years; however, Sweden is at a stage of preparatory to enact such a mechanism. LÄS MER

  4. 3. The Corporate Sustainability Due Diligence Directive’s (CS3D) Contribution to Human Rights Universality : The Implications of the CS3D on a Swedish Company

    Master-uppsats, Uppsala universitet/Teologiska institutionen

    Författare :Kim Larsson; [2023]
    Nyckelord :Human Rights; Human Rights Universality; International Human Rights Law; International Covenant on Civil and Political Rights; EU Law; Corporate Sustainability Due Diligence Directive; Due Diligence; Company Responsibility; Accountability.;

    Sammanfattning : Human rights universality has been questioned due to the lack of accountability in both international human rights law and States’ domestic laws when companies violate human rights. In response, the European Commission has proposed a Directive on Corporate Sustainability Due Diligence (CS3D), which imposes obligations on companies to identify, prevent, mitigate, and account for human rights impacts. LÄS MER

  5. 4. Från väst till öst : En kvalitativ studie av affärskulturella utmaningar vid etablering av svenska företag i Kina

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Shahad Al-Zuhairi; Maisa Khan; [2023]
    Nyckelord :Business culture; Challenges; Establishment; Affärskultur; Utmaningar; Etablering;

    Sammanfattning : The purpose of this study is to gain an understanding of the business cultural challenges that arise when Swedish companies choose to enter the Chinese market. The study utilizes a qualitative approach, employing semi-structured interviews with five individuals who possess extensive experience working in China. LÄS MER

  7. 5. The COVID-19 pandemic's effects on supply chains within the Swedish retail industry - Experiences from the DIY and furniture sectors

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ellen Persson; Järdhage Victor; [2022-08-03]
    Nyckelord :COVID-19 pandemic; supply chain disruptions; supply chain mitigation strategies;

    Sammanfattning : The COVID-19 pandemic has caused severe disruptions and consequences to global supply chains. The pandemic commenced in China in late 2019 and quickly spread throughout the world. China is a country that plays a key role in international trade as it is a large producer and exporter of goods. LÄS MER