Sökning: "swedish company establishment in china"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden swedish company establishment in china.

1. 1. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

   Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

   Författare :Aida Licina; [2020]
   Nyckelord :Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

   Sammanfattning : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. LÄS MER

3. 2. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

   Kandidat-uppsats, IHH, Marketing and Logistics

   Författare :Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
   Nyckelord :Psychic distance Internationalization processes PEN Entry mode Networks;

   Sammanfattning : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. LÄS MER

4. 3. Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia

   Magister-uppsats, Avdelningen för ekonomi

   Författare :Maria Zaytseva; Alena Bazyleva; [2012]
   Nyckelord :Elekta; Gamma Knife; Russia; Services Marketing; Services characteristics; Network; Trust; Adaptation; Standardization; Culture; Organizational structure;

   Sammanfattning : ABSTRACT Title: Services Marketing in a Cross-Cultural Environment – The Case of Elekta in Russia Level: Final assignment for Master Degree in Business Administration Authors: Alena Bazyleva and Maria Zaytseva Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to investigate how the products and services of the Swedish company Elekta are marketed in Russia, a country with cultural environment different from Sweden. LÄS MER

5. 4. The Strategic Trends and Factors of Swedish Manufacturing Companies Establishing in People's Republic of China

   Kandidat-uppsats, Internationella Handelshögskolan

   Författare :Mattias Granat; Robert Truong; Frida Wallin; [2011]
   Nyckelord :Strategy; People’s Republic of China; Swedish Manufacturing Companies; National Responsiveness; Pressure for Globalization; Strategy Approaches;

   Sammanfattning : The purpose of this thesis is to investigate implementation strategies of SwedishManufacturing Companies when establishing in People’s Republic of China, with the objective to determine what strategy that is the most commonly adapted. Strategy is an important approach, which companies apply when deciding what direction a company should take, in terms of financial, structural and operational. LÄS MER

7. 5. The Road to China : The Alternative Establishment Chain of H&M, Fagerhult and Nordic Light

   Magister-uppsats, Företagsekonomiska institutionen

   Författare :Michael Jonsson; Choudhury Siam; [2009]
   Nyckelord :Internationalisation; Establishment Chain; Sourcing Strategies; Uppsala Internationalisation Model; China;

   Sammanfattning : The purpose of this thesis is to study the establishment process of Swedish companies with sales in China, but who did not begun their establishment with sales. This thesis has examined H&M, Nordic Light and Fagerhult; three Swedish companies that recently started selling on the Chinese market, to see how their establishment chain differs from those suggested by the dominant internationalisation theories, Uppsala Internationalisation Model and the Export Behaviour Model. LÄS MER