Sökning: "symbolic consumption of goods"

Hittade 3 uppsatser innehållade orden symbolic consumption of goods.

1. 1. DO YOU REALLY NEED IT? A QUALITATIVE STUDY OF CONSPICUOUS CONSUMPTION IN RELATION TO SELF-IDENTITY

   Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Marco Bojic Olsson; [2020]
   Nyckelord :Conspicuous consumption; self-identity; consumption; social capital; materialism; Social Sciences;

   Sammanfattning : Conspicuous consumption has been steadily growing and possess considerable functions in creating and expressing consumers’ self-identities. Conspicuous consumption is something that plays a large part in the consumers lives due not only the visible exchanges but also the symbolic value that it brings and creates a reciprocity between consumers self-identity and conspicuous consumption. LÄS MER

3. 2. We Are What We Buy : An exploratory study of how young Swedish consumers construct their identities through luxury consumption

   M1-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Julia Henriksen; Paulina Henriksson; Linn Wadsten; [2018]
   Nyckelord :Identity; consumer identity; luxury consumption; social status; The Elite; Nouveaux Riches; conspicuous consumption; Prestige-seeking consumer behavior; Dimensions of luxury value perception;

   Sammanfattning : Abstract Problem: Previously, only few wealthy individuals had the opportunity to engage luxury consumption. Today, money and time is a lot more dispersed and thus give the regular citizen a chance to purchase luxury goods. LÄS MER

4. 3. Brand personification through music as brand knowledge : Learning from the perspective of consumers of hip-hop music in Sweden, on the associations of music in sneaker brands

   Master-uppsats, Internationella Handelshögskolan

   Författare :Jose Enrique Leyva Navarro; [2011]
   Nyckelord :brand personality; music-genres; cognitive schemas; brand image research; projective techniques; sneakers tennis shoes ; hip-hop; symbolic consumption; branding; brand knowledge; fashion goods;

   Sammanfattning : Background. Previous research on the investigation of brand personality (BP) can be found to use the personification metaphor of brands through celebrities, occupations and animals. Brand image research aims to discover the human characteristics attached to a brand. LÄS MER