Sökning: "talent boost"

Hittade 1 uppsats innehållade orden talent boost.

1. 1. Thailand’s Nation Branding : A study of Thai nation-brand equity and capabilities

   Uppsats för yrkesexamina på grundnivå, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Piyada Prucpairojkul; Supatana Triamsiriworakul; [2008]
   Nyckelord :Nation branding; Thailand; Nation equity; Country internal analysis; Country Branding;

   Sammanfattning : Problem: Which of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction that should be develop a main focus in developing a stronger Nation Brand for the country comparing to other four countries in South East Asia including Singapore, Malaysia, Indonesia, and the Philippines? Purpose: The purpose of this paper are 1) to study and analyze the current status of Thailand’s nation brand equity and 2) to examine the feasibility in each of Thailand’s four main sectors that nation brands compete including tourism, FDI, export promotion, and talent attraction by comparing to other four countries in ASEAN including Singapore, Malaysia, the Philippines, and Indonesia in order to generate recommendations for the country in developing a stronger nation branding strategy in the future. Method: In order to achieve our purpose, firstly, we chose ‘Asset-based Nation brand equity’ model to collect the information and perform analysis on the contribution of both nation internal and external assets towards nation brand equity. LÄS MER