Sökning: "tech and touch"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden tech and touch.

  1. 1. From Selling Point to Experience Point - A Qualitative Exploration of How Millennials Shop Offline and How to Attract Them to Physical Retail Stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Annemarie Besenthal; Svea Pohl; [2018]
    Nyckelord :Customer experience; motivations; expectations; physical retail; tech and touch; engagement; emotions; in-store customer experience; experience point; emotional experience; Business and Economics;

    Sammanfattning : The purpose of this thesis is to understand the motivations and expectations of millennials to shop offline in order to find out how retailers can respond to these by means of in-store customer experience and thus create an attractive experience point. We first examined literature in regards to motivations and expectations that influence customer behaviour in order to gain an understanding of the customer perspective. LÄS MER

  2. 2. The Age Of Experience: A Qualitative Study of the Revitalisation of the Customer’s Physical Retail Experience based on the Example of IKEA

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katharina Bierling; Alexandra Hagman; [2018]
    Nyckelord :Keywords: Customer Experience; Retail Revitalisation; Customer Engagement; Physical Store; Business and Economics;

    Sammanfattning : The entire retail industry is facing drastic changes at the moment: topics such as personalisation and omni-channel are on each management agenda. Additionally, new retail store concepts are continually popping up, and the changing role of store associates causes concerns. LÄS MER

  3. 3. Pre-seed funding for technology start-ups : The process of acquiring funding

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Joonas Sipari; Victor Mundbjerg; [2017]
    Nyckelord :pre-seed funding; tech start-ups;

    Sammanfattning : This thesis investigates the pre-seed funding process for technology start-ups. Furthermore, it aims to investigate, how the process of acquiring pre-seed funding is, and which challenges entrepreneurs are facing during this process. LÄS MER

  4. 4. High tech & high touch. En kvalitativ observationsstudie om mötet mellan sjuksköterska och patient på intensivvårdsavdelning

    Magister-uppsats, Lunds universitet/Institutionen för hälsovetenskaper

    Författare :Marie Bogren; Gudrun Gunnhallsdottir; [2015]
    Nyckelord :Kommunikation; Möte; Relation; Interaktion; Intensivvårdspatient; Medicine and Health Sciences;

    Sammanfattning : Inom intensivvården har den medicinska vetenskapen och den medicinska tekniken utvecklats vilket har gynnat patientens överlevnad. Men däremot verkar den humanistiska synen på patienten inte utvecklats i samma utsträckning. LÄS MER

  5. 5. The impact of social networking technology on students

    Master-uppsats, Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Författare :Diana Andreea Cailean; Kobra Sharifi; [2014]
    Nyckelord :CMC; SNS; Social networking systems; SNS apps; Social networking technology;

    Sammanfattning : Social networking includes social networking sites (SNSs) as well as apps. The purpose of this thesis was to investigate the impact of social networking tech-nology on students. LÄS MER