Sökning: "technological touchpoints"

Hittade 5 uppsatser innehållade orden technological touchpoints.

  1. 1. NFT Art: Restrained or Painting the Future? : Perceived Barriers in the NFT Art Market - Active Innovation Resistance Theory

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Fabienne Michi; Jannik Nobbe; [2022]
    Nyckelord :NFT Art market; NFT ecosystem; Blockchain; Active Innovation Resistance; Situation-Specific Factors; Innovation-specific Factors; Functional and Psychological Barriers; Factors;

    Sammanfattning : Background: NFTs (non-fungible tokens) have raised much attention within last year’s media. Many uses can be addressed by and benefit from the underlying technology that enables NFTs. NFTs have already found applications in various industries and are representing a disruptive technological innovation. LÄS MER

  3. 2. Three clicks away : A multiple case study of how technologies change the customer journey in the retail furniture sector.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Elin Adolfsson; Julia Edström; Wilma Övringe; [2021]
    Nyckelord :Customer experience; customer journey; touchpoints in customer journey; technological touchpoints; customer engagement; experience quality; retail; technology and furniture-sector.;

    Sammanfattning : The digital world is constantly growing. This contributes to increasing expectations and demands in the technical aspect. Digitization is powerful, but it further contributes to a number of challenges, such as the coordination of physical and digital stores. LÄS MER

  4. 3. Automotive Fleet Sales Management

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Jakob Olsson; Gustav Westling; [2016]
    Nyckelord :Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Sammanfattning : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. LÄS MER

  5. 4. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Piotr Tamborowski; Joanna Stawicka; [2016]
    Nyckelord :media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Sammanfattning : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. LÄS MER

  7. 5. SPAN (Special Protection Area Network) : A platform to protect bird protection areas

    Master-uppsats, Institutionen Designhögskolan

    Författare :Kilian Kreiser; [2013]
    Nyckelord :UID; Umeå Institute of Design; Interaction Design; Biodiversity; Biodiversity Protection; Natura 2000; Nature Conservation; Design and Nature Protection;

    Sammanfattning : Background The foundation for life on our planet are all the resources we can draw upon: sunlight, clean water, fresh air and many more. But one existential resource a lot of people are not aware of, is the rich variety of life forms on earth. LÄS MER