Sökning: "technology acceptance model theory of planned behavior tam tpb"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden technology acceptance model theory of planned behavior tam tpb.

  1. 1. Innovation adoption case study and the potential of Blockchain on Trade Single Window : Identification of adoption challenges and suggestions for Pakistan Single Window

    Master-uppsats, Uppsala universitet/Industriell teknik

    Författare :Pan Xu; Esmaeil Baigy; [2022]
    Nyckelord :Innovation Adoption; Single Window; TAM TPB; TOE; Blockchain; Stakeholder Management;

    Sammanfattning : Governments facilitate cross-border trade to boost economy. Many developed countries have adopted the national Trade Single Window (SW) solution which has a single-entry point for all trade-related papers. However, adoption of such new technology is difficult, especially for less developed countries. LÄS MER

  3. 2. Factors that make non buyers hesitant to buy groceries online

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Sargon Korea; Julia Le; Rubar Onursal; [2021]
    Nyckelord :Non buyers; Online grocery; Theory of planned behavior; Technology acceptance model;

    Sammanfattning : What are the factors that make non buyers hesitant to buy groceries online? The purpose of this study is to examine why non buyers hesitate to buy groceries online. Different factors are linked to two theoretical frameworks, namely Theory of planned behavior (TPB) and Technology acceptance model (TAM). LÄS MER

  4. 3. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. LÄS MER

  5. 4. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Mark Afrouz; Tobias Wahl; [2019]
    Nyckelord :Wearables; Smartwatches; TAM; TPB;

    Sammanfattning : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. LÄS MER

  7. 5. Delving into the digital : A marketing investigation into determinants of app usage intention 

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Simon Hellberg-Zarders; Cécile Menard; [2018]
    Nyckelord :intention; attitude; intention to use; determinants; free apps; mobile apps; consumer behavior;

    Sammanfattning : Since the advent of the smartphone, mobile applications on these devices have increasingly gained in popularity and have become a staple in the everyday lives of people. This trend has resulted in the development of millions of applications, yet the majority of them are never downloaded or used for a variety of reasons. LÄS MER