Sökning: "technology acceptance model"

Visar resultat 1 - 5 av 518 uppsatser innehållade orden technology acceptance model.

  1. 1. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  3. 2. Tv:n, konkurrensen och behoven. : En kvantitativ enkätstudie om motivationen till användning av SVT1, TV4, SVT Play och TV4 Play.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Julia Andersson; Sofia Ekros; [2024]
    Nyckelord :Linjär-tv; Streamingtjänster; SVT1; TV4; SVT Play; TV4 Play; Uses and gratification; Technology acceptance model;

    Sammanfattning : This study aimed to find out the primary need of individuals ages 25-39 have, when it comes to using SVT1, TV4, SVT Play and TV4 Play and to assess how easy and useful the tv-channels are for them. The target group was individuals between ages25-39 who lives in Sweden. 139 individuals replied to the online form. LÄS MER

  4. 3. “Nej, jag är inte skraj för ny teknik” : En kvalitativ studie om rekryterares känslomässiga upplevelse av AI inomrekrytering

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Filippa Elf; Elina Bende; [2024]
    Nyckelord :Artificial intelligence; AI; sense-making; Technology Acceptance Model; TAM; Acceptance of AI; Artificiell intelligens; AI; meningsskapande; Technology Acceptance Model; TAM; Acceptans av AI;

    Sammanfattning : The rapid development of artificial intelligence has initiated debates regarding its eventual threats and opportunities in the labor market. There is currently an ongoing discussion about which jobs, within the HR-business, that could potentially be replaced by AI, with the recruiting profession being suggested as replaceable by AI. LÄS MER

  5. 4. Innovations in Surgical Training: A Study on the Acceptance of Head-Mounted Smart Cameras : Perspectives from Surgical Workshops in Low- and Middle-Income Countries

    Kandidat-uppsats, Uppsala universitet/Informationssystem

    Författare :Hedvig Vejbrink Kildal; Anna Fisshatzion; [2024]
    Nyckelord :telemedicine; wearable technology; video technology; surgical training; UTAUT; technology acceptance; head-mounted smart camera;

    Sammanfattning : Addressing the shortage of healthcare professionals is critical for improving access to safe surgery in low- and middle-income countries. Patient safety precautions in surgical training include restricting the number of trainees present in the operating room, imposing limitations on how many surgeons can be trained simultaneously. LÄS MER

  7. 5. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Jämterud; Henrik Widell; [2024]
    Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

    Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER