Sökning: "tena"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet tena.

  1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Steerling; Louise Edlund; [2023]
    Nyckelord :brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Sammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER

  3. 2. The Secret's Out! TENA's mission to break the taboo around incontinence

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eileen Marlena Kersten; Lieke Theadora Adriana Brinkhof; Felicia Do; [2021]
    Nyckelord :Business and Economics;

    Sammanfattning : On the 23rd of April 2019, TENA made a bold decision to launch a game-changing product by addressing a taboo subject publicly. The Silhouette Noir product is a unique adult diaper that looks and feels like elegant black underwear. LÄS MER

  4. 3. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
    Nyckelord :Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

    Sammanfattning : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. LÄS MER

  5. 4. Los renglones torcidos de Dios, de Torcuato Luca de Tena : Alicia de Almenara y la construcción de la psique humana

    Kandidat-uppsats, Högskolan Dalarna/Spanska

    Författare :Maria Adela Barbero Risso; [2020]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. International Product Customisation Strategy : A Steel Industry Case Study

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Maria Tena Dukic; Thomas Roe; [2019]
    Nyckelord :customisation; product customisation; business to business; manufacturing; internationalisation; strategy;

    Sammanfattning : Aim of the study is to understand the elements that can be used in terms of product customisation within the business to business spectrum, to gain a competitive advantage as a manufacturing company by meeting international customers needs. Methods for the study are single case-study with a qualitative research strategy of a using an inductive approach. LÄS MER