Sökning: "text size on the price in an ad"

Hittade 1 uppsats innehållade orden text size on the price in an ad.

  1. 1. Textstorlekens påverkan

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tobias Karlsson; [2013]
    Nyckelord :price perception; text size on the price in an ad; price information in an ad; price manipulation; quality perception;

    Sammanfattning : Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. LÄS MER