Sökning: "the 4C marketing model"

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  1. 1. Opportunities for Short Food Supply Chains : attractive communication strategies within a Swedish REKO-ring

    Master-uppsats, SLU/Dept. of Economics

    Författare :Filippa Isaksson; Marie Leijon Cedermark; [2020]
    Nyckelord :communication; direct marketing; network; REKO-rings; short food supply chain; social media; the 4C marketing model;

    Sammanfattning : The interest in locally produced food has increased in Sweden, this has led to several initiatives where consumers can buy products directly from producers. One example of an initiative is REKO-rings, which is an initiative based on contact via the internet, where consumers can shop directly from producers without intermediaries. LÄS MER