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  1. 1. An Ageless State of Mind

    Master-uppsats, Experience Design

    Författare :Max Kleijberg; [2013]
    Nyckelord :social norms; ageing; aged thinking; ageless thinking; chronological age; experienced age; the enticon;

    Sammanfattning : This thesis investigates the question: Can Experience Design be applied to create a perception shift from elderly as a burden to elderly as a resource for society? This is done by researching the social norms about ageing and the aged in Swedish society. To conduct this research I put together a focus group of 7 people with different professional backgrounds and ages ranging from 23 to 74. LÄS MER